Sporting Goods

The Sporting Goods re-issue began with a specific archival reference point: the raw, collegiate energy of Roots in the 1990s. The creative challenge was to honour that heritage without treating it as costume — to make something that felt genuinely nostalgic rather than self-consciously retro. The answer was found in atmosphere: hand-painted backdrops, architectural framing, and a visual language that borrowed the texture of that era without copying its surface.

As Creative Director, I developed the concept and directed the full on-set execution — steering a rich, collegiate-noir aesthetic through high-contrast portraiture of a diverse cast. The hand-painted environment gave each portrait a warmth and specificity that a conventional studio setting couldn't have provided. Every frame was designed to feel like a document of a moment rather than a recreation of one.