Holiday Sale

The Holiday Sale campaign was born from a specific editorial inquiry: How do we maintain premium brand authority while illustrating the natural evolution of winter? The objective was to make this period less predictable by redefining the transition from Boxing Day through January via an intricate, handmade 3D diorama. By utilizing meticulous stylization and vibrant tonal contrast, I ensured the brand’s visual energy remained elevated through every phase of the seasonal cycle, recontextualizing the traditional retail landscape.

As Creative Director, I architected this multi-layered 3D campaign, orchestrating a seasonal narrative through a disciplined progression. By directing the visual evolution of winter—shifting from deep forest greens to icy alpine blues—I showcased iconic Canadian elements from mountains to forest animals. I oversaw the end-to-end execution of all campaign assets, ensuring every visual touchpoint attained international reach.