Cabin Collection

The Cabin Collection campaign was born from a specific sensory nostalgia: How do we translate a late 70s and early 80s motif into a premium summer editorial narrative? As the inaugural collection, the objective was to visualize the cast within the organic architectural frames of wildflower meadows and weathered docks, highlighting the clean lines of each heritage staple. This project required a delicate balance between the brand’s rugged DNA and a modern, high-aesthetic energy.

As Creative Director, I spearheaded the inaugural "Cabin Collection" campaign, orchestrating a multi-channel strategy inspired by a late 70s and early 80s motif. My primary objective was to visualize a lifestyle editorial narrative, directing the execution of all campaign assets, email layouts, and social media strategy. By visualizing the cast within these expansive landscapes, I successfully orchestrated a unified, elevated brand energy.